Apple is widely reported to be developing its first foldable iPhone, with a likely release window in late 2026 alongside the iPhone 18 series. Pricing predictions range from around £1,600–£2,200, making it one of the most expensive iPhones yet.
This seems an unusual strategy for Apple, who historically enters emerging markets early and often redefins them entirely. The iPod, iPhone, iPad, Apple Watch and AirPods all reshaped their markets. But in this instance, Apple is years behind its main competition, Samsung and Google.
However, the foldable mobile market is still niche with roughly only between 1–1.6% of users owning a foldable phone in key markets as of 2023–2025. This modest but accelerating growth suggests foldables are reaching a tipping point, and Apple's entry could be a major catalyst.
Why Would Apple Launch a Foldable iPhone?
Competitive pressure: Samsung’s Galaxy Z Fold 7 and Flip 7 have seen explosive growth, with preorders up ~50% compared to Z Fold 6.
Revitalising growth: Apple iPhone shipments slipped in 2024 from previous years, and foldables may help recapture excitement and premium buyers.
Catering to loyal users: Many Apple fans want a foldable mobile but are reluctant to leave the iOS ecosystem. A well‑executed iPhone Fold could win by just working reliably.
What Apple Foldable Might Mean for Business Users
If Apple delivers a polished foldable iPhone with a 7.8‑inch crease‑free tablet‑sized screen, 5G, MagSafe, Apple Pencil support, and iPad‑style multitasking, like it is rumoured, it could transform productivity on the go:
Dual‑screen flexibility: Ideal for reading documents, unfolding spreadsheets, referencing emails while drafting replies.
App continuity: Seamless shift between compact phone mode and tablet-style layout, with native Apple software reliability.
Enterprise appeal: Familiar iOS management tools, secure updates, and compatibility with corporate mobile device management (MDM).
That said, we already see many of these benefits and more in already well established foldable mobile devices, with our 2 most popular foldable devices for businesses and teams being:
- Samsung Galaxy Z Fold 7: Book-style foldable launched earlier this year. Lightweight, durable (IP48), featuring a 200 MP main camera, AI‑enhanced multitasking, an 8.0″ inner display and flexible productivity modes.
- Samsung Galaxy Z Flip 5: Stylish clamshell with compact folded size and external 3.4″ cover screen. Great for mobile teams who need pocketability with style.
These devices already deliver real-world capabilities that teams can leverage today, like multitasking, collaboration, and immersive display flexibility.
As Apple enters the foldable phone market, companies in Aberdeen and the wider North East should consider how this new form factor could enhance team mobility, productivity, and device strategy. If you’d like tailored advice on mobile fleet planning or device trials, DF Communications can help.
We’ll be keeping a close eye on Apple’s next moves and will share updates as more details about the foldable iPhone emerge. To make sure you don’t miss anything, stay in the loop by subscribing to our newsletter, packed with the latest business mobile news, device launches, and exclusive offers.
